This advertisement redesign project challenged me to take poorly designed source material and reimagine it into a more effective, visually compelling final piece while working within strict creative constraints. Using only the exact text from the original advertisement, I focused on improving hierarchy, typography, color, and overall composition to create a design that felt clearer, more engaging, and more intentional.

The assignment pushed me to think critically about how design choices influence communication. Rather than relying on new copy, I used layout, imagery, and type to establish focal points, guide the viewer’s eye, and strengthen the message. It also required thoughtful image selection, with attention to quality, ethics, and diversity. This project highlights my ability to problem-solve visually and transform cluttered information into a more cohesive and polished design.