Unicef

For this project, I conducted an in-depth social media analytics study on UNICEF to evaluate how effectively the organization engages global audiences online. Using platforms like Brandwatch, Rival IQ, and Prowly, I analyzed audience behavior, engagement trends, sentiment, and key conversation themes surrounding UNICEF’s humanitarian efforts. The research revealed that while UNICEF maintains a large digital presence, engagement fluctuates significantly depending on content type—particularly increasing during crisis-related discussions and influencer-driven campaigns.

Building on these insights, I developed a series of strategic recommendations aimed at strengthening UNICEF’s social media impact. My approach focused on enhancing real-time crisis communication, incorporating more human-centered storytelling, leveraging influencer partnerships, and creating interactive and donation-driven content. This project highlights my ability to translate complex data into actionable strategies that drive engagement, increase awareness, and ultimately support meaningful global initiatives.