For Maddie and Toxey’s wedding, we developed a fully custom watercolor pattern designed to serve as the visual thread throughout their entire celebration. Inspired by their soft pastel palette and chinoiserie influences, the artwork was hand-painted before being brought into Adobe Illustrator to be refined and translated into a seamless pattern, then professionally printed across multiple elements.

The custom design carried throughout every touchpoint, creating a cohesive and immersive guest experience—from bespoke invitation suites to day-of details including tambourines, stage backdrop installations, and custom die-cut fans. The fans were designed from scratch in Illustrator and carefully cut, finished with tassels to create an interactive and thoughtful moment for guests as they entered the ceremony.

Each element worked together to elevate the overall aesthetic while reinforcing a consistent, branded look across the wedding weekend. This wedding was recently featured on the Shuler Studio blog, highlighting the intentional design details and cohesive storytelling that defined the celebration.